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Strategies for Greater Philadelphia's Retail Districts During COVID-19 Five P's that aren't Pandemic: Pursue, Pivot, Pitch, Promote, and Plan.
Five P's that aren't Pandemic: Pursue, Pivot, Pitch, Promote, and Plan.

Product No.: WP20019
Date Published: 6/2020

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Geographic Area Covered: Nine-County Greater Philadelphia Area

Abstract: This report consolidates the strategies contained within DVRPC’s social media campaign of the same name, which launched on April 3, 2020, and was aimed at helping small businesses and the region’s retail districts navigate the economic crisis associated with the COVID-19 pandemic.

Key Words: Brick-and-Mortar, BOPIS, CARES Act, Coronavirus, COVID-19, Digital Economy, Digitally Native Brands, E-Commerce, Economic Development, Experiential Retail, Frictionless Retail, Halo Effect, Pandemic, Paycheck Protection Program, Retail, Small Business, Social Media, Working Capital Access Program

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DVRPC’s publications or portions of publications can be translated in alternative languages and formats if requested. To request translation, please fill out the form below and click submit. You can also contact DVRPC’s Office of Communications & Engagement at 215-592-1800 or