Product No.: 12079
Date Published: 10/2012
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The Port Authority Transit Corporation (PATCO), which operates a transit line serving communities in Camden County, New Jersey, and Center City Philadelphia, asked the Delaware Valley Regional Planning Commission to investigate marketing strategies and other opportunities to increase and diversify its ridership, particularly among younger riders (ages 18–34) and discretionary riders. Recommendations presented in the report are broken into two categories: engage, which includes social media and other types of communication techniques; and outreach, which includes public involvement and participation techniques. These strategies presented are designed to enhance PATCO’s future marketing and communication campaigns, build the agency’s public profile, and augment the agency’s customer service and engagement.Geographic Area Covered: PATCO service area in Camden County, New Jersey, and Center City Philadelphia
Key Words: PATCO, marketing, advertising, social media, new media, young riders, youth advisory council, public participation, outreach strategies, communication, communication techniques, increasing ridership, public involvement, listening sessions, Facebook, Twitter, website
Staff Contact(s)
- Shoshana Akins (sakins@dvrpc.org)
Translation Request
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Title VI Statement
In effect as of January 30, 2025
The Delaware Valley Regional Planning Commission (DVRPC) fully complies with Title VI of the Civil Rights Act of 1964, the Civil Rights Restoration Act of 1987, and related nondiscrimination mandates in all programs and activities. DVRPC is committed to ensuring that no person is excluded from participation in, or denied the benefits of, all programs and activities on the basis of race, creed, color, national origin, age, gender, disability, sexual orientation, or income level, as protected by Title VI of the Civil Rights Act of 1964 and other related nondiscrimination mandates.
DVRPC's website, www.dvrpc.org, may be translated into multiple languages. Publications and other public documents can be made available in alternative languages and formats, if requested. DVRPC’s public meetings are always held in ADA-accessible facilities and in transit-accessible locations whenever possible. DVRPC will work to accommodate all reasonable requests for translation, interpretation, accommodations or other auxiliary services and encourages that requests be made at least seven days prior to a public meeting. Requests can be made by contacting the Commission’s ADA and Title VI Compliance Officer Shoshana Akins via email at public_affairs@dvrpc.org, calling (215) 592-1800, or while registering for an upcoming meeting.
Any person who believes they have been aggrieved by an unlawful discriminatory practice by DVRPC under Title VI has a right to file a formal complaint. Any such complaint must be in writing and filed with DVRPC's ADA and Title VI Compliance Officer Shoshana Akins and/or the appropriate state or federal agency within 180 days of the alleged discriminatory occurrence. Complaints that a program, service, or activity of DVRPC is not accessible to persons with disabilities should be directed to Shoshana Akins as well. For more information on DVRPC's Title VI program or to obtain a Title VI Complaint Form, please visit: www.dvrpc.org/GetInvolved/TitleVI, call (215) 592-1800, or email public_affairs@dvrpc.org.