Employee Incentives
Whether you formally implement specific techniques to discourage
use of Single Occupancy Vehicle (SOV) travel to your worksite, or
if you simply ask employees to consider commute alternatives, incentives
can lead to greater success in achieving your objectives. There are
many types of incentives to consider, and each has a different cost,
depending on how it is executed and who participates.
TransitChek
TransitChek is a commuter voucher program whereby employers can offer
employees a tax-free way to pay for commuting via public transit or
vanpools. Over 350 area companies participate. Find out how your employer
can join by visiting the TransitChek
website.
Employee Discounts
Some creative employers have developed ways to reward those employees
who share their commute, and especially those who use carpools, which
are not eligible for TransitChek. By working with local retail, restaurant
and service businesses, they have arranged for certain employees to
receive discounts or freebies when they prove they have been sharing
the ride to work.
For example:
- A local restaurant may offer 10 percent off breakfast or lunch
items
- A nearby service station may offer a discount on a tune-up or
inspection
- A shoe shine place may give a free shine with every other pair
brought in (this and/or a discount on sneakers are especially attractive
to walkers).
In most cases, in-house promotion of the merchant involved is enough
to warrant reciprocal services, although they may require the employer
to pay a small fee. These perks can be offered to all employees who
choose an alternate commute, or can be used as "prizes"
or rewards for achievement of certain goals. Outside of the staff
time necessary to set up the initial program, this option is relatively
easy and inexpensive to implement, and is viewed very favorably by
employees.
Preferential Parking
This program is one of the easiest to implement and costs virtually
nothing! Employers designate several parking spaces or one general
area closest to entrances for those employees who carpool or vanpool
to work. This can be an attractive perk in any season, whether there's
rain, snow, bitter cold or extreme heat. Employees must agree ahead
of time to participate; this is not typically a "use as you please"
option. Employers decide how to monitor the program.
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