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Marketing Intern

Job Description

This is junior or senior level work assisting with Marketing and Advertising projects. NOTE: Academic credit can be arranged, but is not required.

The intern will participate in various stages of developing marketing programs and advertising materials to promote in commuter alternatives, focusing on TransitChek, a commuter voucher program. Close supervision is provided by the Marketing Associate who will determine level and amount of participation in each project and provide direction and guidance. The intern will be solely responsible for at least one larger project and will assist with several others.

Responsibilities

  • Become familiar with marketing strategies, budgets and Fiscal Year plan for TransitChek program.
  • Assist with several key projects, such as the quarterly newsletter, direct mail materials, press releases, and public outreach efforts/events.
  • Research and record sales and corporate participation figures and trends; track effectiveness of various media/advertising efforts.
  • Assist with customer service: return inquiry calls, send relevant materials, maintain database of callers for direct mail purposes.
  • Update, maintain and utilize media lists, establish relationship with contacts.
  • Assist with research and application for grant opportunities.
  • Participate in meetings with design vendors, media sales contacts and program committees.
  • Assist with administration, as required.

Qualifications

  • Knowledge of and experience with general marketing principles.
  • Excellent writing skills.
  • Ability to organize and prioritize work, juggle several projects at once.
  • Experience with word processing and desktop publishing programs required; knowledge of database programs helpful.
  • Ability to establish effective relationships with outside organizations and contacts.
  • Some experience with public relations issues.
  • Basic knowledge of Philadelphia region and market is desired.
  • Some knowledge of transit and transportation issues preferred.
  • Previous internship experience preferred.

Availability

This position requires a minimum commitment of 8 hours per week (2-3 days/week).

Compensation

Students with Work Study grants preferred.

Minimum Education and Training

The best candidates for this position have been those working toward a degree in Marketing which gives them the broadest base of knowledge and experience with general marketing principles. However, Marketing classes alone are not a guarantee of success for this job, and all majors are encouraged to apply, as this position utilizes many of the skills and concepts incorporated in a general education.